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Paradice Dessert Bar’s branding and identity system aspires to capture the fun and simple pleasure of indulging in desserts without guilt and with friends and family.
To further reinforce this ‘fun’ aspect, both the visual identity and the shop’s interior environment feature a series of geometric patterned illustrations which take inspiration from the world of fashion.
The organic brush lettered brand logo juxtaposed with the sharp geometric illustrations hint at the dynamic and edgy nature of Paradice.