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The Charcoal Grill is a refined dining establishment located in the heart of Pollenca, Mallorca.
We were commissioned to create The Charcoal Grill brand identity and roll it out across signage, menus and marketing collateral in time for launch.
Taking inspiration from 1970’s American food advertising, we set about designing a logo and developing a visual brand identity that would reflect the traditional-modern balance of the menu and the venue, a look and feel we developed with gritty black and white photography, flashes of magenta, texture and hand-drawn typography.
The result is a striking visual marker for The Charcoal Grill that has bags of character and looks well established.