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In its previous incarnation, jubbas.com was a brand that exclusively traded on it’s great reputation providing quality thawbs (loose middle eastern inspired shirts) – the brand was considered an islamic menswear store, in fact. We were approached with the task of extending the brand’s reach beyond menswear.
The client still wanted a connection to the jubbas.com name but emphasising on the lettermark ‘J’. We revitalised the brand with a new style and a new, edgy direction that sought to capitalise on their ever-increasing products on offer, from menswear to homeware.
We created a custom Icon set which will accentuate the brand further when applied to multiple touch points and further enhanced brand cohesion with the use of Dusty Gold.