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Community Outreach UK are a volunteer led community based charity working on social projects in the UK and abroad. They required a rebrand to enable them to raise their profile and to also expand project delivery abroad.
With the new rebrand it was important to emphasise the benefits of the organisation and to convey the concepts of love, care and growth.
The solution was the image of a hand placed above the letter ‘I’ to resemble a flower. Due to its succinctness, the illustration not only supports the ethos but also tells a story about growth, nurturing and the birth of life.
The contrasting green and magenta colours symbolise natural beauty found in gardens, necessary qualities for the trust and compassion of this organisation. The hands also hint at the volunteer led projects that this charity has become to be known for.